Now, let me tell you what design is not: it is not a silver sixpence. And it’s not something you add to your site in half an hour. There are no ‘quick design fixes’. Design is not veneer. Design is not synonymous with aesthetics, although aesthetics are a component of design.
Good design rarely happens without intent — sustained, focused intent — what we call vision. If you don’t see yourself as a designer, you’ve already lost. For it is the designer who thinks about the user, tries to understand the user, and creates things that empower, amuse, and delight the user. And responsibility for design falls within the remit of every member of a team — regardless of the... specialised role that they may be tasked with on their current project or within their current institution. Only such teams, supported by an organisational structure that is design‐led from the top‐down, can hope to create beautifully‐designed products.
If you are a programmer, the work that you do contributes directly to the experience that the people using your product will have. Whether you know it or not, you are a designer. Whether you know it or not, the work you do affects the design of the site or application you are building. If you are aware of this fact, you can make a conscious effort to affect the design in line with the needs of... your users. If you are not aware of it, you will still be impacting the design of the product, however you will be doing so without realising it and without thinking about the people who will ultimately be using your product.
A person who calls for greater diversity is not necessarily advocating the implementation of a quota system — that’s a straw man fallacy. Similarly, having a diverse roster of speakers at a conference does not imply that those speakers were not chosen on merit. Diversity and a merit‐based selection process are not mutually exclusive.