Om Malik argues that Bezos is the inheritor to Steve Jobs’s crown. I agree. Not because Bezos has copied anything Jobs did, but because he has not. What he’s done that is Jobs-like is doggedly pursue, year after year, iteration after iteration, a vision unlike that of any other company — all in the name of making customers happy.
First, Jeff Bezos is likable and credible. Second, there was a clear message, a narrative, a logical order to the announcements. Third, it looked good — the slides, the videos, the stage itself. Fourth, and most importantly, the announced products were very appealing. It was a simple, cohesive, and true message.