If you want to see the future of software UI design, look to the history of print design.
Om Malik argues that Bezos is the inheritor to Steve Jobs’s crown. I agree. Not because Bezos has copied anything Jobs did, but because he has not. What he’s done that is Jobs-like is doggedly pursue, year after year, iteration after iteration, a vision unlike that of any other company — all in the name of making customers happy.
It is a false and foolish but widespread misconception that “innovation” goes only in the direction of additional complexity.
I have a thousand questions about The Tablet’s design. What size is it? There’s a big difference between, say, 7- and 10-inch displays. How do you type on it? With all your fingers, like a laptop keyboard? Or like an iPhone, with only your thumbs? If you’re supposed to watch video on it, how do you prop it up? Holding it in your hands? Flat on a table seems like the wrong angle entirely; but a... fold-out “arm” to prop it up, à la a picture frame, seems clumsy and inelegant. If it’s just a touchscreen tablet, how do you protect the screen while carrying it around? If it folds up somehow, how is it not just a laptop — why not put a hardware keyboard on the part that folds up to cover the display?
I can think of almost nothing I have done professionally over the last 20 years that has not been rendered as a matrix of dots. Print design, web publishing, photography, filmmaking — it’s all just dots. And the smaller the dots, the better the output looks. When the individual dots are indistinguishably small, the illusion is complete.
What the competitors don’t seem to understand is you cannot get people this smart to work this hard just for money. Jony is Obi-Wan. His team are Jedi whose nobility depends on the pursuit of greatness over profit, believing the latter will always follow the former, stubbornly passing up near-term good opportunities to pursue great ones in the distance.
There is an easy formula for doing it wrong: publish attention-getting bullshit and pull stunts to generate mindless traffic. The entire quote-unquote “pro blogging” industry — which exists as the sort of pimply teenage brother to the shirt-and-tie SEO industry — is predicated on the notion that blogging is a meaningful verb. It is not. The verb is writing. The format and medium are new, but the craft is ancient.
know your way around the underweb.
It occurs to me that, at only $299 and unlocked, the Nexus 4 is the Android equivalent of an iPod Touch I’ve long wished for. No wonder demand is high.
At the 12:35 mark, right in the middle of demonstrating the workflow of sending direct messages in Instagram, Systrom had to dismiss the “Rate Instagram” alert. Right in the middle of a public demonstration.
Think back to those stories about Bill Gates’s and Steve Ballmer’s kids not being allowed to own iPods. The problem wasn’t with their kids. The problem was with the Zunes or the even worse “Plays For Sure” era Windows Media devices. If those devices were actually any good, their kids wouldn’t have asked for iPods, and they wouldn’t have had to make any silly rules. I somehow doubt Phil Schiller’s kids are forbidden from buying Samsung phones or tablets.
The iPad mini with Retina Display has the same color gamut as the standard iPad mini, which is narrower than the iPad Air and less than the sRGB coverage we normally look for. The biggest issue here is that there are other smaller tablets in this price range that do offer sRGB coverage (e.g. Nexus 7, Kindle Fire HDX 8.9).
The Surface tablets will contain charts, reference documents and other information. Delta estimates that it can save $13 million in fuel costs by replacing the paper manuals.
Of course they didn’t. Apple is remarkably open financially compared to nearly all its competitors (e.g. Amazon has never once, not once, announced Kindle sales figures — and good luck getting Nexus sales figures out of Google, or a precise definition of an “Android activation”), but even Apple keeps much data to itself.
In marketing, what looks new is new.
I think iOS 7 looks great on the iPhone 5 and 5S, but it looks perfect on the 5C.