There are seeds of a backlash against the beautiful chaos the web hath wrought, the desire for a flight to quality. There will be new ways beyond ease of use to harness the creative powers of the audience. And there will be new ways to structure content discovery that go beyond branding authorship and recommendation engines.
I believe that future social platforms will behave more like infrastructure, and less like media companies. I believe that a number of smaller, interoperable social platforms with a clear, sustainable business models will usurp you. These future companies will be valued at a small fraction of what Facebook and Twitter currently are. I think that is OK. Platforms are judged by the value generated by their ecosystem, not by the value the platforms directly capture.
Lots of agencies will promise you success in the app store without having anything substantial to show. We don’t promise success, because we know first-hand what it takes and what it brings.
You don’t set out to build a wall. You don’t say ‘I’m going to build the biggest, baddest, greatest wall that’s ever been built.’ You don’t start there. You say, ‘I’m going to lay this brick as perfectly as a brick can be laid.’ You do that every single day. And soon you have a wall.
If I learned one thing working at Facebook: If users are trying to use your app in a certain way, get out of their way and let them.
Openness alone can’t drive change,” as Margaret Heffernan, management expert, said. “Constructive conflict is necessary...we must be willing to change our minds.”
"Media is not just a tool for transmitting information within and out from urban space," said Casetti. "Being able to provide constant environmental monitoring that guides citizens' movements and choices and keeps them connected, has become a new form of social organization that fosters a stronger sense of participation, enabling new forms of citizenship."
Content curation is the natural evolution of our globally networked consciousness. This sounds like a bunch of hippie drivel, but we really are creating a global brain, of sorts, by encoding human knowledge and tracking human activity. Using the human nodes of this network to strengthen some of these connections while weakening others (by choosing either to pass along i.e., ‘curate’ information or... not to pass it along) helps this global brain function better as a system, which in turn increases its power whenever any of us need to tap into it. As luck would have it, our cultural products themselves have been mirroring this technological evolution; movies are largely sequels or ‘inspired by’ previous works; music is increasingly reliant on sampling, DJing and repackaging styles of the past; and the DVR allows us to produce our own sequence of entertainment, rather than relying on network programmers, to name a few examples of this. When we curate, for whatever reason and in whatever form, we are enhancing a connection in the global neural network we are inadvertently creating.
We design projects for continued success long after weve left. To do this, Reboot takes a user-centered approach to our research, design, and implementation methodology. We start with developing a deep understanding of the communities we and our clients and partners seek to serve, and we work in close coordination with all stakeholders, including governments, NGOs and funders. The goal of our... ethnographic research approach is get to know the context from as many angles as possible: to that end, we are spending half of our engagement time in Nigeria, far more than most international consultants, and are maintaining a field presence of local staff throughout.
Product naming is the ultimate exercise in simplicity. It requires one to capture in a single word, possibly two, the essence of a product or company--or in some cases create a personality for it. While simplicity enjoys a challenge like this, unfortunately so does complexity. In fact, if you look around at product names, you’ll realize that complexity is doing a fine job of winning this particular war.
One hundred years from now, the role of science and technology will be about becoming part of nature rather than trying to control it.
It is inevitable that devices will ship with interactivity built in. But as more devices become functional, it’s going to become overwhelming to have each device be it’s own island. The three shifts discussed here: micro functionality, liberated interaction, and a clustered ecosystem all point to a new pattern of thinking: small devices with small functionality that all work together in profound ways. This is a triumph of the mundane; a challenge to our PC soaked way of thinking.
Social Media Marketing is a thing that leads to sales. It is not a direct lead to sales. ROI is a sales metric, not a Marketing metric.
If most of the value is now in the initial creative act, there’s little benefit to traditional hierarchical organization that’s designed to deliver the same thing over and over, making only incremental changes over time. What matters is being first and bootstrapping your product into a positive feedback spiral with a constant stream of creative innovation. Hierarchical management doesn’t help with... that, because it bottlenecks innovation through the people at the top of the hierarchy, and there’s no reason to expect that those people would be particularly creative about coming up with new products that are dramatically different from existing ones - quite the opposite, in fact.
Better writing tools won't make you a better writer, but they will make working more fun. They help you get into the flow if they are simple enough to not make you think about how to use them but for what to use them for.
I pick a project I want to see on the web and just start hacking away. I always like to pick an unfamiliar tool or technique which scares me a little bit, just to see if I can do it. You may struggle along the way as I always do, but maybe without knowing it, you’re part of the most collaborative and helpful network of people just by being active in our industry. There’ll always be someone willing to help.
This is not a big industry, and the demand for web designers outstrips supply like you wouldn’t believe, as you probably know. If you’re good, we’ll know about it. But you’ll never be the best designer, however many hearts and comments you have. The best designers adapt and change all the time.