It all comes down to pricing and values - and many decision makers in the incumbent content industry will need to accept who will set those prices i.e. who will be in charge of value perceptions: not them, but the users. Hard stop. Reality check. If The Future of Content by Gerd Leonhard Gerd Leonhard · 2 years, 1 month ago Gleonhard Check out my new kindle book! 2 years, 1 month ago Sign in to enter a comment.