But one Goldwater campaign film was on the air constantly—Reagan’s A Time for Choosing. Dozens of local committees had spontaneously begun raising cash to run it over and over again in their towns, some half a dozen times or more. In northern California a couple took out a second mortgage on their house to help get it on the air. A kid in Kentucky watched wide-eyed with his father, a janitor. The boy pointed at the screen, and said, “That man is going to be President. And I’m gonna work for him in the White House.” People called their crazy fascist Goldwaterite friends on the phone: Now I get it, they said. Conservatives were no less stricken; they had never heard as gripping and pithy a statement of what they believed.