A typical user, faced with a typical, freshly loaded Web page—her eyes bouncing around the page—takes in all the options available. Maybe she scrubs the pointer over a few navigation elements. Then, finally, she’s poised to click. In that moment, as her pointer hovers over the link and finger hovers over the mouse button, she has a picture in her mind of what is on the other end of that link. Where does that picture come from? What informs the details of the user’s imaginary result?