Jason never tries to meet the right people; to him, that seems inauthentic and unnecessarily limiting. “Putting blinders on is the worst thing you can do,” he says, “especially in a melting pot like New York. You can get so caught up in thinking, who is my customer? That’s traditional marketing; it’s not relevant today. I’ve never played that card. What drives me is being around people who are the best at what they do, whether it’s in fashion, art, entertainment, or business. “To be an ambassador of your brand, you have to get out on the streets,” he continues. “Physical interaction between people has become more and more removed. Jann Wenner [the publisher of Rolling Stone] was famous for removing all the chairs from the office during lunchtime. It was like ‘Get the hint. You shouldn’t be in the office during lunch!’” Jason is also a believer in the power of introductions. When he launches a magazine in a new city, he’ll often get lunch with a friend or contact in that city and say, “Tell me about the twenty people I should know who are friends of yours in Washington.” Then he’ll contact those people. He also immerses himself in a city, living there for up to six months before launching a new magazine.