If you can digitize reality, then you can move your world faster than before. Competing through data: Three experts offer their game plans - McKinsey Quarterly - Marketing & Sales - Digital Marketing from mckinseyquarterly.com Adam Thede · 2 years, 4 months ago cityofthedes Too many good quotes to post! Here are my favorites: "I think this revolution in measurement, starting with the switch from analog to digital data, is as profound as, say, the development of the microscope and what it did for biology and medicine." "This flood of data and analytical opportunities creates more value for people who can be creative in seeing patterns and for people who can be entrepreneurial in creating new business opportunities that take advantage of these patterns." "But in terms of traditional industries, the federal government surprised me. They really are the leaders in multimedia data analysis—working with text, images, video. In the intelligence agencies, I’ve seen more sophistication than in commercial domains." "If you can digitize reality, then you can move your world faster than before." 2 years, 4 months ago Sign in to enter a comment.