A well established tenet of sociology is that we come to see ourselves as others see us. This was most famously articulated By Charles H. Cooley with his concept of the looking glass self. One would assume, based on this tenet, that if we all see each other as leading a happy, successful and fulfilling lives, that we would in turn come to see ourselves in this same light. The findings from the study obviously do not support this. Rather than basking in a shared aura of positive energy and self-esteem boosting reflections, we engage in evaluative practices that are somehow blocked from the targets of evaluation (i.e. our Facebook Friends). The sociological problem then becomes locating this blockage. Why does Cooley’s tenet fail to apply? Why do other’s positive evaluations fail to translate into positive self-views?