If this is the standard for innovation, then what product, from any company, has truly been innovative? Some people — most people? — can’t get their heads around the idea that “innovation” doesn’t mean “creating something 100 percent new using never before seen technology, ideas, and concepts”. Yes, there were digital music players before the iPod. There were “smartphones” before the iPhone. But, I say, the differences between those products and Apple’s iPod and iPhone weren’t “tweaks”.