You see, she said, missing all of the opportunities was just the start of a much deeper problem. Microsoft for many years had convinced the world that, in order to get “real work” done, you needed Office. In fact, my many years of Mac Consulting was proof of this. To my clients, Microsoft Office was a “must have” no matter how much I tried to convince them otherwise. And I tried very hard for a while before even I just finally gave up. If a client told me they had to have it I just nodded along and told them what to get and where. They were as sure as the sun rises that, without Office, they would not be able to work, open attachments, write letters, anything. They had to have it. Then, she explained, the iPhone came. There was no Office. People got things done. Then the iPad came. There was no Office. People got things done. Android came. People got things done. All of those things that they, just a couple of years ago, were convinced they needed Office to do. They got them done without it. And thus, the truth was revealed. Microsoft’s biggest miss is not the lack of a smartphone, or tablet, or Office apps for iOS and Android. Like the curtain finally falling from the Wizard of Oz to find just a small, frail, man pretending to be far more powerful and relevant than he really was. Microsoft’s biggest miss was allowing the world to finally see the truth behind the big lie — they were not needed to get real work done. Or anything done, really.