Will ease of ebook authoring come with greater ease of ebook publishing? Once you have a properly formatted file, getting your ebook in the Kindle Store is a breeze. That’s not true of the iBookstore, where — perhaps inspired by Apple’s app-approval process — it can take weeks from submission to first sale. That’s kept some publishers from jumping on Apple’s bandwagon, particularly in the journalism world where a couple weeks’ wait can have a significant impact on a work’s timeliness. If Apple wants to make the production process easier, will it also make its go-to-market process easier?