The second part of the formula is intensification. Throughout your career, you should keep adding new ideas and challenges to measure you as well as to keep you interested. However, there does come a time when you need to ramp up to the next level. Now, everybody knows this—it’s as old as Milo and the calf. But I bet most of the people you meet in a typical gym never ramp it up. Over time, I have learned to hold these four points in mind when I decide to “jack it up:” 1. Be open to new ideas and new experiences, and don’t be afraid to plug in some fresh approaches to your training. 2. When you learn something new, check to see where you struggle. It might hint at an area to consider when setting your biggest goals. 3. Take time to think about the “political prisoner” question, raised in Chapter 1. What’s important? 4. When you do decide to test yourself, ease off, but continue to keep an eye on your waistline and your general fitness level. Also provide a suitable outlet for your new level of energy. Don’t blow all your hard work doing a lay-up at the schoolyard basketball court.