Every save-the-world cause has a list of suggestions for “what each of us can do”: bike to work, recycle, and so on. I can propose such a list related to the problems I’m talking about: Don’t post anonymously unless you really might be in danger. If you put effort into Wikipedia articles, put even more effort into using your personal voice and expression outside of the wiki to help attract people who don’t yet realize that they are interested in the topics you contributed to. Create a website that expresses something about who you are that won’t fit into the template available to you on a social networking site. Post a video once in a while that took you one hundred times more time to create than it takes to view. Write a blog post that took weeks of reflection before you heard the inner voice that needed to come out. If you are twittering, innovate in order to find a way to describe your internal state instead of trivial external events, to avoid the creeping danger of believing that objectively described events define you, as they would define a machine.