The first thing Lascarides says to me is, "Digital is becoming the horseless of our age." He's referring to the late nineteenth century time that produced publications like, "Horseless Age," the Wired of the early automobile era. His point is that the word "digital" is becoming unnecessary because "digital is woven into everything." You add the adjective when you need to differentiate it from the world's general expectations. After automobiles dominated the landscape, horselessness was assumed. Indeed, we all live in the horseless age, but very few of us feel the need to draw attention to that fact.