It’s easy to see this as a kind of failure. Who would want to be a publisher with only a dozen readers? It’s also easy to see why the audience for most user-generated content is so small, filled as it is with narrow, spelling-challenged observations about going to the mall and picking out clothes for Dixon. And it’s easy to deride this sort of thing as self-absorbed publishing—why would anyone put such drivel out in public? It’s simple. They’re not talking to you.