Country coat The Hoxton Farmer look refuses to die, and indeed has gone mass-market: TOWIE meets TOWID (The Only Way Is Dalston). Quilted nylon, waxed fabrics, pockets big enough to stuff a small game bird in and tweedy contrast collars have rolled out from hipster central to become a winter classic, as common in certain urban areas as they are in Berkshire. Practicality has a lot to do with it: farmers have to tramp around in the cold, and so do people who live in parts of east London that don't have tube stations. Similarly, they are practical both while driving tractors or cycling. But they have about as much wow factor as liking a flat white.