No pipes. A Free Radical creates a virtual pipe. First off, these companies are all market entrepreneurs, with almost no regulatory oversight beyond patents and copyrights, which everyone has access to. Even though the telecom cloud is a chaos of packets getting passed around and no end-to-end pipe, these companies and others have figured out how to keep content and users inside a pipe that they control. Pretty neat and quite a lucrative parlor trick. How do you keep users in your corral? Unfortunately, that’s easier said than done. Those Internet packets go where they damn please. It’s the Wild West—an open prairie. You’ve got to be creative. For instance, eBay created a closed community of buyers and sellers, locked in via feedback ratings, creating a layer of trust amid the chaos of anonymity on the Web. Wall Street applauded to the tune of $40 billion in market value until eBay got greedy and kept raising prices (a no-no on the Web, no?).