The goal of a startup is to figure out the right thing to build--the thing customers will want and pay for--as quickly as possible. The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries Jim Briggs · 1 year, 8 months ago jbriggs The lean startup is build-focused. Its experimental process revolves around "the build" broadly or vaguely defined because that build could be made of code, a demo in a usability lab, a presentation or even a conversation. Builds, however, need to become progressively more like a final product or service as you iterate the startup cycle. Build-centricity adds an additional level of accountability: I have to create something that both represents a product or business model hypothesis and can evolve toward an actual product or service. 1 year, 8 months ago Sign in to enter a comment.