One rule we lived by as we weathered Gilt’s growing pains was that in times of rapid growth, every part of a company inevitably breaks at least once. Alexis had seen this at eBay, too. The systems, operations, and technology that get a business out the door quickly, with moderate investment, are almost never the systems, operations, and technology it needs to sustain a large-scale, world-class enterprise. As we mentioned earlier, we still believe that start-ups shouldn’t invest too heavily out of the gate before gauging customers’ reactions to their product. But if a company is fortunate enough to grow rapidly (i.e., hit hypergrowth), we can guarantee its systems will fail. It’s best to anticipate what will break next and carve out time and resources to preemptively fix it. Because if you wait too long, consequences can be dire.