Since copywriting is interface design, you can do an awful lot of great design in a text editor. Don’t worry about where things will go, or how they will fit. Worry about explaining it clearly and then build the rest of the interface around that explanation.
Jeremy Keith adactio
An Irish web developer living in Brighton, England working with Clearleft.
Whenever you hear someone explain that a concept is so foreign to this or that culture that people cannot even use their language to describe it, it is safe to assume your passport has just been stamped for entry into the Land of Bullshit.
For a brief time in the 1850s the telegraph companies of England and the United States thought that they could (and should) preserve every message that passed through their wires. Millions of telegrams—in fireproof safes
But take that feeling of helplessness you have right there, and now imagine how helpless you'd feel if you didn't even understand the technology. That's how helpless our users are when we get it wrong, or when someone else gets it wrong and instead of helping we tell screwed people that it's their own fault for buying the blue phone instead of the one we recommended.